Ed Sheeran

Mathematics Tour

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PROJECT

Mathematics Tour 2025

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CLIENT

Two Trucks Productions

Ed Sheeran

Mathematics Tour

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PROJECT

Mathematics Tour 2025

\

CLIENT

Two Trucks Productions

Ed Sheeran

Mathematics Tour

\

PROJECT

Mathematics Tour 2025

\

CLIENT

Two Trucks Productions

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PROJECT BRIEF

As part of Ed Sheeran’s Mathematics Tour 2025, we were commissioned to design performance screen visuals for four new tracks from his upcoming album Play: Sapphire, Azizam, A Little More, and Old Phone.

Each track needed a distinct visual identity that complemented the tour’s existing design language, while also translating seamlessly across stadium shows and major festival appearances, including Coachella and BBC Radio 1’s Big Weekend.

Our team focused on building looks that felt immersive, cinematic, and tightly connected to the music itself. Each piece was crafted to work at massive scale while still carrying the intimacy and narrative detail Ed’s performances are known for.

For Azizam, which debuted at Coachella 2025, we created visuals that fused gritty realism with vibrant pop art. Using footage from the music video, shot on the streets of New York, we layered documentary textures with neon bursts, halftone hearts, and fast-cut street imagery. The result was a bold, emotional backdrop that amplified the track’s energy on stage.

For Azizam, which debuted at Coachella 2025, we created visuals that fused gritty realism with vibrant pop art. Using footage from the music video, shot on the streets of New York, we layered documentary textures with neon bursts, halftone hearts, and fast-cut street imagery. The result was a bold, emotional backdrop that amplified the track’s energy on stage.

For Azizam, which debuted at Coachella 2025, we created visuals that fused gritty realism with vibrant pop art. Using footage from the music video, shot on the streets of New York, we layered documentary textures with neon bursts, halftone hearts, and fast-cut street imagery. The result was a bold, emotional backdrop that amplified the track’s energy on stage.

For Sapphire, we drew inspiration from the single’s music video - a vibrant journey through India. The visuals pulsed with rainbow gradients made of powder smoke, overlaid with inverted footage of Ed in street markets, football pitches, and rickshaws. Bold, fast-paced, and celebratory, the graphics exploded with colour for maximum impact.

For Sapphire, we drew inspiration from the single’s music video - a vibrant journey through India. The visuals pulsed with rainbow gradients made of powder smoke, overlaid with inverted footage of Ed in street markets, football pitches, and rickshaws. Bold, fast-paced, and celebratory, the graphics exploded with colour for maximum impact.

For Sapphire, we drew inspiration from the single’s music video - a vibrant journey through India. The visuals pulsed with rainbow gradients made of powder smoke, overlaid with inverted footage of Ed in street markets, football pitches, and rickshaws. Bold, fast-paced, and celebratory, the graphics exploded with colour for maximum impact.

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RESULTS

Coachella 2025 welcomed around 125,000 attendees across the weekend, with Ed’s performance and the debut of Azizam

Coachella 2025 welcomed around 125,000 attendees across the weekend, with Ed’s performance and the debut of Azizam

Coachella 2025 welcomed around 125,000 attendees across the weekend, with Ed’s performance and the debut of Azizam

standing out as one of the festival’s most talked-about sets.

standing out as one of the festival’s most talked-about sets.

standing out as one of the festival’s most talked-about sets.

Performances of Sapphire generated huge traction online, with clips from the tour gaining millions of views across social media, extending the reach of our visuals far beyond the live shows.

Performances of Sapphire generated huge traction online, with clips from the tour gaining millions of views across social media, extending the reach of our visuals far beyond the live shows.

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