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PROJECT BRIEF
As part of Ed Sheeran’s Mathematics Tour 2025, we were commissioned to design performance screen visuals for four new tracks from his upcoming album Play: Sapphire, Azizam, A Little More, and Old Phone.
Each track needed a distinct visual identity that complemented the tour’s existing design language, while also translating seamlessly across stadium shows and major festival appearances, including Coachella and BBC Radio 1’s Big Weekend.
Our team focused on building looks that felt immersive, cinematic, and tightly connected to the music itself. Each piece was crafted to work at massive scale while still carrying the intimacy and narrative detail Ed’s performances are known for.
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