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PROJECT BRIEF
First, it needed to enhance the in-arena storytelling through dynamic floor and climbing wall projections, as well as immersive LED visuals. Second, it had to provide a cohesive set of broadcast graphics that would allow for seamless integration between the live event and the TV experience at home.
And finally, the visual identity had to honour the iconic legacy of Gladiators - reimagined and revitalised for a new generation of fans.

Our brief was to evolve the iconic 90s brand into something fit for a modern audience - slick, dynamic, and built for both live and broadcast.
The Gladiator stat cards introduce their personality and strength, helping establish the scale and attitude of the new era of Gladiators.
The final delivery was a comprehensive motion graphics ecosystem, spanning from live shows to screens to social media.
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RESULTS
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WHAT OUR CLIENT SAID
James Pratt
Series Producer
