Masked
Singer UK
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PROJECT
The Masked Singer
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CLIENT
Bandicoot for ITV
Masked
Singer UK
\
PROJECT
The Masked Singer
\
CLIENT
Bandicoot for ITV
Masked
Singer UK
\
PROJECT
The Masked Singer
\
CLIENT
Bandicoot for ITV
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PROJECT BRIEF
The Masked Singer UK is a fast-paced, high-gloss guessing game where music, mystery, and spectacle collide.
The Masked Singer UK is a fast-paced, high-gloss guessing game where music, mystery, and spectacle collide.
The Masked Singer UK is a fast-paced, high-gloss guessing game where music, mystery, and spectacle collide.
We were tasked with creating a full motion graphics package that could bring its surreal world to life, enhancing each performance, supporting the storytelling, and tying the show together visually. Our work spans every aspect of the show’s graphics, including bespoke performance visuals, clue packages for both onstage and VTs, generic states, and seasonal content for the Christmas special.
Having worked on every UK series, our team has developed a deep understanding of the show’s rhythm, tone, and visual identity, allowing us to move fast, stay consistent, and evolve the creative year on year.
Across each series, we create over 77 bespoke performance graphics. Every one is tailored to individual
characters, songs, and stories.
Across each series, we create over 77 bespoke performance graphics. Every one is tailored to individual
characters, songs, and stories.
Across each series, we create over 77 bespoke performance graphics. Every one is tailored to individual
characters, songs, and stories.
Many include custom character animations, designed to elevate the act and blend seamlessly with lighting, choreography, and staging. Every visual holds clues and subtle nods to who’s behind the mask, giving
each act its own unique identity.
Many include custom character animations, designed to elevate the act and blend seamlessly with lighting, choreography, and staging. Every visual holds clues and subtle nods to who’s behind the mask, giving
each act its own unique identity.
Many include custom character animations, designed to elevate the act and blend seamlessly with lighting, choreography, and staging. Every visual holds clues and subtle nods to who’s behind the mask, giving
each act its own unique identity.
For the festive episode, we deliver seasonal versions of core assets alongside fresh Christmas-themed performance graphics, clues, and more, all with a playful twist.
For the festive episode, we deliver seasonal versions of core assets alongside fresh Christmas-themed performance graphics, clues, and more, all with a playful twist.
For the festive episode, we deliver seasonal versions of core assets alongside fresh Christmas-themed performance graphics, clues, and more, all with a playful twist.
We design graphics for clue packages both in-studio and in pre-recorded VTs. These are packed with symbolism, red herrings, and subtle visual hints, adding layers to the mystery while keeping the tone fun and fast-paced.
We design graphics for clue packages both in-studio and in pre-recorded VTs. These are packed with symbolism, red herrings, and subtle visual hints, adding layers to the mystery while keeping the tone fun and fast-paced.
We design graphics for clue packages both in-studio and in pre-recorded VTs. These are packed with symbolism, red herrings, and subtle visual hints, adding layers to the mystery while keeping the tone fun and fast-paced.
We design the core visual language that runs through every episode. These assets keep things cohesive, stylish, and high-energy from start to finish.
We design the core visual language that runs through every episode. These assets keep things cohesive, stylish, and high-energy from start to finish.
We design the core visual language that runs through every episode. These assets keep things cohesive, stylish, and high-energy from start to finish.
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RESULTS
The show has received major industry recognition, winning the BAFTA for Entertainment Programme in 2023.
The show has received major industry recognition, winning the BAFTA for Entertainment Programme in 2023.
The show has received major industry recognition, winning the BAFTA for Entertainment Programme in 2023.
The Masked Singer UK continues to be one of ITV’s top-performing entertainment shows. The launch of its sixth series in 2025 reached a peak audience of 4.7 million.
The Masked Singer UK continues to be one of ITV’s top-performing entertainment shows. The launch of its sixth series in 2025 reached a peak audience of 4.7 million.
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WHAT OUR CLIENT SAID
The show you all poured so much heart, soul and hard work into is wrapped, ready, and absolutely wonderful. We honestly can’t thank you all enough for being such an exceptional team and we feel very lucky to have had you all on board.
The show you all poured so much heart, soul and hard work into is wrapped, ready, and absolutely wonderful. We honestly can’t thank you all enough for being such an exceptional team and we feel very lucky to have had you all on board.
Beth Medcalf
Line Producer
