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PROJECT BRIEF
For the 2025 Christmas season, Selfridges teamed up with Disney to create a magical window takeover across its flagship stores.
We were commissioned to enhance the social campaign with visual effects that would bring the in-store installations to life on screen, adding a layer of cinematic magic that connected the physical displays to the wider campaign.
We crafted shimmering trails of fairy dust that flowed through each window set, adding the extra sparkle (literally) and guiding a trail of magical dust through toy-filled scenes, iconic Disney sets, and past classic characters. The VFX needed to feel premium, elegant, and unmistakably ‘Disney', adding enchantment whilst showcasing the handcrafted displays.
