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PROJECT BRIEF
Across multiple series of Strictly Come Dancing, we’ve created bespoke performance graphics that evolve with the show’s ever-changing creative direction.
Members of our team have been involved with the show since 2010, contributing to a long-running creative partnership that has evolved with each new series. What began as screen content for dance routines has grown into a multifaceted design role that now includes immersive floor projections, in-camera augmented reality, studio generics and motion graphics for musical guests.
The goal throughout has been to integrate design seamlessly into the storytelling, enhancing the emotion, energy, and atmosphere of every performance. Working at pace each week, the brief shifts constantly with new themes, routines, and visual worlds required for every episode.
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OUR APPROACH
01
With over a decade of experience on the show, our team has developed a finely tuned workflow designed for speed, precision, and creativity.
02
Working closely with directors, choreographers, and musical teams, we created unique looks using After Effects, Cinema 4D, and Unreal Engine.
03
We delivered a mix of projection-mapped floors, LED screen visuals, and in-camera AR, all carefully timed to integrate with the live production.
Beyond the ballroom, we deliver bespoke visuals for Strictly’s standout musical guests, elevating exclusive performances from the likes of RAYE, Ezra Collective, Lewis Capaldi, and Becky Hill.
For the latest series, we refreshed the studio generics, refining the visual language across transitions and core states. The updated look brings a more polished, contemporary feel while staying true to the show’s signature style.
Our in-camera AR visuals span a wide spectrum from dazzling galaxies and fighter jets to twisting tentacles and sprawling cityscapes, each designed to pack a powerful storytelling punch live on screen.
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RESULTS
The partnership continues to evolve year-on-year, helping Strictly Come Dancing remain at the forefront of live television production and visual innovation.
