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PROJECT BRIEF
The producers wanted to modernise the look and feel while protecting the show’s iconic identity - striking the right balance between familiarity and a fresh, elevated visual language.
A key part of the brief was to rethink the overall tone and move away from the previously dark, always-tense style to reserve that for key gameplay moments.
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RESULTS
Following the redesign, we packaged the new graphics created to be used in all international formats of the show moving forwards.
